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Marketing Services: HOME

Welcome

Marketing Services focuses on brand awareness, education of stakeholders, driving traffic to the RCLS website, demonstrating the return on investment to member libraries, strengthening advocacy relationships, and increasing outreach/partnerships.

Marketing Services offer many ways to boost visibility and generate awareness of the impact public libraries make in their communities. A primary focus is on social media platforms to interact and engage with various target audiences.

Marketing Services help enhance traditional marketing methods such as print materials, email, community engagement, and multiple forms of advertising (paid and free). The various sections of the marketing website maintain resources and services available to member libraries. These resources include software recommendations, templates, social media strategies, email marketing outlines, campaign initiatives, and search engine optimization.

David Cosco

Marketing Manager

marketing@rcls.org

845-243-3747 ext. 245

 

AUGUST EVENTS

Please be aware that the webinars listed here originate from various locations worldwide. Therefore, kindly verify the time zone when registering and/or upon receiving the email confirmation. Unless the event states that CE credit will be given, it will not be provided.

 

SEPT 20: Custom AI Models: Building Practical AI Tools for Personal and Professional Productivity

SEPT 25: Master THIS: AI Mini Workshop (3 Classes) 

Reimagining Content Marketing in the Era of Uncertainty: Navigating AI, Resource Constraints, Performance Pressure, and Never-Ending Demand 

Content Value Design with AI: Creating Personas and Content Journey Maps Faster and Better

7 AI Best Analytics Practices for Improving Content ROI

Aug 20: Strengthening your Communication Skills

Aug 23: Email Marketing - Common Mistakes to Avoid

Aug 27: Connecting Brands to Culture

Aug 28: How Canva Pro supports Pro Designer WorkFlows

Aug 28: Digital Marketing: AI for Digital Marketing and Social Media

Aug 30: How to Optimize Your Digital Marketing

Looking for more Continuing Education opportunities? RCLS Professional Development Opportunities