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Marketing Services: HOME


Marketing Services focuses on brand awareness, education of stakeholders, driving traffic to the RCLS website, demonstrating the return on investment to member libraries, strengthening advocacy relationships, and increasing outreach/partnerships.

Marketing Services offer many ways to boost visibility and generate awareness of the impact public libraries make in their communities. A primary focus is on social media platforms to interact and engage with various target audiences.

Marketing Services help enhance traditional marketing methods such as print materials, email, community engagement, and multiple forms of advertising (paid and free). The various sections of the marketing website maintain resources and services available to member libraries. These resources include software recommendations, templates, social media strategies, email marketing outlines, campaign initiatives, and search engine optimization.

David Cosco

Marketing Manager


845-243-3747 ext. 245



Please be aware that the webinars listed here originate from various locations around the world. Therefore, kindly verify the time zone when registering and/or upon receiving the email confirmation.

Oct. 3 Getting started with Canva for Team (Admins)

Oct. 3 Social Media 101 for Nonprofits

Oct. 3 Surviving AI and Staying Safe

Oct. 4 Uplift: A Workshop for Social Good

Oct. 9 Creating Social Media Video Ads

Oct. 10 Storytelling for Impact

Oct. 10 AI for Business Marketing: An Intro

Oct. 11 Create Really Short (1-3 Min.) Videos for Many Uses, Such as Tool Kits and More

Oct. 11 Ebookin' on a Budget: Buy More and Spend Less with OverDrive

Oct. 13 How to Create and Send Your First Email Campaign with Constant Contact

Oct. 18 How to Grow Your Nonprofit's Following on Social Media


Oct. 19 Customer Service on All Platforms

Oct. 19 YouTube Shorts

Oct. 20 Practical Application of Artificial Intelligence in Libraries

Oct. 24 Building Community Relationships for Better Library Services

Oct. 24 Short Form Video (YT Shorts, TikTok, IG Reels)

Oct. 25 From Still to Thrill: Create Moving Images That Will Bring Your Content to Life

Oct. 25 Using TikTok to Reach Teens

Oct. 26 How Nonprofits Can Make Change with Storytelling Techniques

Oct. 26 Getting Started with Libby

Oct. 26 Digital Marketing Must-Haves to Attract, Engage, & Grow

Oct. 26 The AI Advantage: How Nonprofits Can Rise to the Top Using AI

Oct. 31 Marketing Trends Nonprofits Need to Know (and Embrace)

Looking for more Continuing Education opportunities? Visit: RCLS Professional Development Opportunities