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Marketing Services: HOME


Marketing Services focuses on brand awareness, education of stakeholders, driving traffic to the RCLS website, demonstrating the return on investment to member libraries, strengthening advocacy relationships, and increasing outreach/partnerships.

Marketing Services offer many ways to boost visibility and generate awareness of the impact public libraries make in their communities. A primary focus is on social media platforms to interact and engage with various target audiences.

Marketing Services help enhance traditional marketing methods such as print materials, email, community engagement, and multiple forms of advertising (paid and free). The various sections of the marketing website maintain resources and services available to member libraries. These resources include software recommendations, templates, social media strategies, email marketing outlines, campaign initiatives, and search engine optimization.

David Cosco

Marketing Manager


845-243-3747 ext. 245



Please be aware that the webinars listed here originate from various locations worldwide. Therefore, kindly verify the time zone when registering and/or upon receiving the email confirmation. Unless the event states that CE credit will be given, it will not be provided.

June 12: Generative Marketing Strategies - factoring GenAI

June 17: Creating Social Video Ads by Canva

June 18: Get Your Board to Help You Fundraise

June 18: YouTube Shorts: Unleash the Opportunity for Your Brand

June 18: Data Storytelling 101

June 18: Elevate Your Nonprofit's Online Presence: SEO Strategies

June 21: LGBTQ Cultural Awareness

June 25: How Nonprofits can make change with storytelling by Canva

June 25: The Untapped Potential of Digital Accessibility for Nonprofits

June 25: Getting Started with Kanopy

June 26: Magic That Works: How GenAI is Helping the Enterprise Win 2024

June 28: Tips to Improve SEO Rankings and Website Results  

Looking for more Continuing Education opportunities? RCLS Professional Development Opportunities