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Marketing Services: HOME

Welcome

Marketing Services focuses on brand awareness, education of stakeholders, driving traffic to the RCLS website, demonstrating the return on investment to member libraries, strengthening advocacy relationships, and increasing outreach/partnerships.

Marketing Services offer many ways to boost visibility and generate awareness of the impact public libraries make in their communities. A primary focus is on social media platforms to interact and engage with various target audiences.

Marketing Services help enhance traditional marketing methods such as print materials, email, community engagement, and multiple forms of advertising (paid and free). The various sections of the marketing website maintain resources and services available to member libraries. These resources include software recommendations, templates, social media strategies, email marketing outlines, campaign initiatives, and search engine optimization.

David Cosco

Marketing Manager

marketing@rcls.org

845-243-3747 ext. 245

 

AUGUST EVENTS

Please be aware that the webinars listed here originate from various locations worldwide. Therefore, kindly verify the time zone when registering and/or upon receiving the email confirmation. Unless the event states that CE credit will be given, it will not be provided.

SEPTEMBER 19
-Promote Libby & Kanopy to Your Community 
-Achieve Your Goals with Multi-Channel Marketing Campaigns

SEPTEMBER 20
-10 Common Marketing Mistakes to Avoid

SEPTEMBER 24
- Key Differences Between Gen Z & Gen Alpha

SEPTEMBER 25
Master THIS: AI Mini Workshop (3 Classes)
- Reimagining Content Marketing in the Era of Uncertainty: Navigating AI, Resource Constraints, Performance Pressure, and Never-Ending Demand
- Content Value Design with AI: Creating Personas and Content Journey Maps Faster and Better 
- 7 AI Best Analytics Practices for Improving Content ROI

SEPTEMBER 26
-How the Age of Misinformation Can Work for and Against Your Library: Strategies for Success

Looking for more Continuing Education opportunities? RCLS Professional Development Opportunities