Marketing Services: HOME
Welcome
Marketing Services focuses on brand awareness, education of stakeholders, driving traffic to the RCLS website, demonstrating the return on investment to member libraries, strengthening advocacy relationships, and increasing outreach/partnerships.
Marketing Services offer many ways to boost visibility and generate awareness of the impact public libraries make in their communities. A primary focus is on social media platforms to interact and engage with various target audiences.
Marketing Services help enhance traditional marketing methods such as print materials, email, community engagement, and multiple forms of advertising (paid and free). The various sections of the marketing website maintain resources and services available to member libraries. These resources include software recommendations, templates, social media strategies, email marketing outlines, campaign initiatives, and search engine optimization.
Upcoming Events
May 4: Public Library Marketing and Public Relations
May 10: Social Media Marketing for Beginners
May 18, June 15: Getting Started with LibraryAware
May 19, 25 June 5: LibraryAware’s New Drag & Drop Email Editor
May 29: Killer Content Marketing