Marketing Services: HOME
Marketing Services focuses on brand awareness, education of stakeholders, driving traffic to the RCLS website, demonstrating the return on investment to member libraries, strengthening advocacy relationships, and increasing outreach/partnerships.
Marketing Services offer many ways to boost visibility and generate awareness of the impact public libraries make in their communities. A primary focus is on social media platforms to interact and engage with various target audiences.
Marketing Services help enhance traditional marketing methods such as print materials, email, community engagement, and multiple forms of advertising (paid and free). The various sections of the marketing website maintain resources and services available to member libraries. These resources include software recommendations, templates, social media strategies, email marketing outlines, campaign initiatives, and search engine optimization.
845-243-3747 ext. 245
MARCH/APRIL UPCOMING EVENTS
March 29: Blogging Best Practices for Nonprofits
April 3: Foundations of Graphic Design by Canva
April 4: Social Media for Nonprofits
April 4: Introduction to Digital Marketing
April 6: Social Media Marketing 101
April 11: How to Shoot & Edit Amazing Photos on your phone by Canva
April 13: Coffee + Conversation: Social Media Librarians Virtual Meetup
April 13: Digital and Social Media Marketing
April 18: Five Ways to Use Social Media to Build Brand Reputation as an Expert
April 18: Advanced TikTok Strategies: How to Build Brand Awareness, Equity, and Community
April 19: Library Marketing Plan 101: A Step-by-Step Approach
April 21: Guide to Getting Started with Email Marketing
April 25: Marketing for Beginners: Creating a Social Media Campaign by Canva
April 28: How to Optimize your Digital Marketing
Looking for more Continuing Education opportunities? Visit Online Professional Development LibGuide.