Marketing Services: DIGITAL MARKETING

Digital marketing is essential because it unites "businesses with customers"  when they are online to all marketing efforts from businesses in any marketplace. It simply connects companies with targeted customers via Google (or other engines) through marketing channels such as search engine optimization (SEO), pay-per-click (PPC), social media marketing, email marketing, affiliate/influencer marketing, content, mobile marketing, and marketing analytics.

Digital marketing is extremely cost-effective (low as a few dollars per day), provides for extremely specific or general target marketing (zip code, city, county, various demographics, interests, etc.), allows for specific types of campaigns goals (websites visits, brand awareness, event promotion, followers), lead (new customer) generation and rentention.

Library services in the digital era among the children/young adults

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