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Benefits of Incorporating Paid Social Media Campaigns

Cost-Effective: You can allocate as little as $1-$2 daily or even more per campaign, giving you full control over your budget with the flexibility to set daily spending limits and campaign durations, even down to a single day. You can modify or pause your campaign at any time.
Precise Demographic Targeting:  This involves choosing a target market based on factors such as age, gender, income, education, marital status, and geographic location. For instance, you can focus on specific zip codes, towns, cities, or radiuses around a location. For example, if you want to promote a children's story time program, you can specifically target parents and caregivers with children of a particular age.
Interest-Based Targeting: This feature enables you to reach audiences based on their interests, hobbies, and online behaviors. For example, if you offer a digital literacy workshop, you can use interest-based targeting to reach users interested in technology, online learning, or digital skills. Similarly, for promoting gardening and horticulture classes, interest-based targeting allows you to engage users interested in gardening, following garden-related content, or interacting with garden influencers.
Unified Ad Manager: Meta, the parent company of Facebook and Instagram, offers the option for campaigns to be run across both platforms through a unified ad manager, leveraging the same targeting options and ad creative to reach a broader and interconnected audience. In essence, it allows you to create a single ad that serves both platforms! 
Enhanced Visibility:  Paid social ads effectively expand a library's online visibility by reaching not only existing followers but, more importantly, users who may not be familiar with the library's social media presence, broadening the reach beyond regular online activities.


Data-Driven Insights:  Obtain real-time data and insights about your campaign performance to understand what works and what doesn't. For example, a library can utilize this approach to identify that e-book ads are most effective with users aged 25-34 in the evening, enabling them to optimize their budget and content for better engagement.

Everything You Need to Know