Marketing Services: HOME
Marketing Services focuses on brand awareness, education of stakeholders, driving traffic to the RCLS website, demonstrating the return on investment to member libraries, strengthening advocacy relationships, and increasing outreach/partnerships.
Marketing Services offer many ways to boost visibility and generate awareness of the impact public libraries make in their communities. A primary focus is on social media platforms to interact and engage with various target audiences.
Marketing Services help enhance traditional marketing methods such as print materials, email, community engagement, and multiple forms of advertising (paid and free). The various sections of the marketing website maintain resources and services available to member libraries. These resources include software recommendations, templates, social media strategies, email marketing outlines, campaign initiatives, and search engine optimization.
845-243-3747 ext. 245
June 5: Writing for Social Media
June 6: 5 Ways to Promote Ebooks, Audiobooks, & More in Libby
June 7: How to Grow Your List in Constant Contact
June 7: The ethics, uses, & impacts of AI in the world of Marketing, Design, & other Creative Professions.
June 8: Marketing to Your Neighborhood- Leveraging Social Media
June 8: How to Plan Your Email Marketing in Constant Contact
June 8: Creating Print Materials with LibraryAware
June 9: WordPress – Don’t Underestimate the Power of Plugins
June 12 - 16: Uplift- A week for Social Good- a week of educational sessions that will help you succeed on social media led by experts from world-leading nonprofits and more. Five unique sessions available:
June 12: The Power of Storytelling: Best Practices for Driving Awareness & Inspiring Action on Social Media
June 13: Capture (and Keep) Attention: How to Create Engaging Content for Social Media
June 14: What Drives Donations: How to Fundraise Effectively on Social Media
June 15: Disaster Readiness: 5 Tools to Weather Any Crisis
June 16: Telling Your Analytics Story: How to Effectively Measure Success on Social
June 14: Foundations of Graphic Design by Canva
June 20: Social Media 102
June 20: YouTube Shorts
June 21: 10 Ways to Create More Content in Less Time
June 22: Event Marketing Strategies for Building Lasting Connections
June 22: From PROMPT to Performance: How AI Is Reshaping Marketing
June 22: How to Build a Powerful Video Marketing Creation Process Using AI
June 22: Fast Chat: Beyond ChatGPT: How to Mater AI for Content Design
June 23: Best Ways to Grow Your Business on a Budget
June 27: Advanced TikTok Strategies
June 30: Tips to Improve SEO Rankings & Website Results
Looking for more Continuing Education opportunities? Visit: RCLS Professional Development Opportunities