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Marketing Services: HOME


Marketing Services focuses on brand awareness, education of stakeholders, driving traffic to the RCLS website, demonstrating the return on investment to member libraries, strengthening advocacy relationships, and increasing outreach/partnerships.

Marketing Services offer many ways to boost visibility and generate awareness of the impact public libraries make in their communities. A primary focus is on social media platforms to interact and engage with various target audiences.

Marketing Services help enhance traditional marketing methods such as print materials, email, community engagement, and multiple forms of advertising (paid and free). The various sections of the marketing website maintain resources and services available to member libraries. These resources include software recommendations, templates, social media strategies, email marketing outlines, campaign initiatives, and search engine optimization.

David Cosco

Marketing Manager


845-243-3747 ext. 245



Please be aware that the webinars listed here originate from various locations worldwide. Therefore, kindly verify the time zone when registering and/or upon receiving the email confirmation. Unless the event states that CE credit will be given, it will not be provided.

May 1: 7 Ways to Grow Your Nonprofit Social Following

May 2: Foundations of Graphic Design by Canva

May 7: Creating a Social Campaign by Canva

May 7: Creating a Marketing Plan

May 14 - 16: Uplift:The 2024 Social Media Summit for Nonprofits (6 different webinars)

May 15 - 16: ContentTECH Summit (6 different webinars)

May 15: Generative AI Basics

May 21: The Ultimate Guide to the Google Ad Grant for Nonprofits

May 21: Social Media 102

May 22: Develop an Effective Digital Marketing Strategy

May 23: AI for Digital Marketing and Social Media

May 24: Use Email Marketing Automation to Grow Your Business

May 28: Budgeting for an effective Website, Marketing, and Growth

May 29: Digital Engagement Benchmarks

Looking for more Continuing Education opportunities? RCLS Professional Development Opportunities