Marketing Services: HOME
Marketing Services focuses on brand awareness, education of stakeholders, driving traffic to the RCLS website, demonstrating the return on investment to member libraries, strengthening advocacy relationships, and increasing outreach/partnerships.
Marketing Services offer many ways to boost visibility and generate awareness of the impact public libraries make in their communities. A primary focus is on social media platforms to interact and engage with various target audiences.
Marketing Services help enhance traditional marketing methods such as print materials, email, community engagement, and multiple forms of advertising (paid and free). The various sections of the marketing website maintain resources and services available to member libraries. These resources include software recommendations, templates, social media strategies, email marketing outlines, campaign initiatives, and search engine optimization.
June 14: Intro to Google Analytics
June 15: Getting Started with LibraryAware
June 23: Intro to Social Media Strategy
July 20: Intro to Digital Marketing
Looking for more Continuing Education opportunities? Visit the Online Professional Development LibGuide.