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Staff Guide: 2023 RCLS Road Trip Program: Marketing and PR Materials

Resources to help your library succeed!

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Sample Press Release

NOTE:  Update all fields highlighted in yellow before submitting to local news outlets.

Promotional Materials- Please Note: RCLS is printing these materials and sending them to libraries. Libraries DO NOT need to print the Road Trip map or promotional bookmarks.

Printables

These activities are optional, and can be used if you would like to further engage patrons coming in to participate in the Road Trip Program. 
* Denotes a template is available in LibraryAware. Search RCLS Road Trip to customize items and print with your library's branding.

*Bookmark: Audiobooks for children ages 8-13

*Bookmark: Coloring + Book Tracking

*Bookmark: Award Winning Audiobooks, child & teen

*Road Trip Tic-Tac-Toe

*Children's Coloring Page

*Bicycle Books, all ages

BookwErm, special audiobook edition

Prize List Flyer

Social Media

Social Media Campaign Promo Messaging (use on any platform)

Feel free to use these messages as-is, customize them, or create your own.

Message 1 (Facebook/Instagram) 

Are you looking for a local adventure with your kids this summer? Take the #RCLSRoadTrip! Begin your journey with a map of all 47 RCLS libraries. Start at any library, anytime, & explore as many libraries as possible! Get a sticker on your map for each library visited & win free prizes. Remember to discover the attractions & activities of each community. The #RCLSRoadTrip takes place from June 26 to Sept. 8. More details www.rcls.info/RT

Message 2 (Facebook/Instagram) 

Take the #RCLSRoadTrip this summer! Begin your journey with a map of all 47 RCLS libraries across Orange, Rockland, Sullivan, & Ulster counties. Start at any library, anytime, & explore as many libraries as possible to win free prizes. Remember to discover what each community has to offer! Participate in the #RCLSRoadTrip from June 26 to Sept. 8. More info www.rcls.info/RT

Message 3 (Twitter*)

Begin the #RCLSRoadTrip by getting a map at any RCLS library in Orange, Rockland, Sullivan, & Ulster counties. Start at any library, anytime, & visit as many libraries as possible bet. June 26 - Sept 8. Get a sticker on your map at each stop to win prizes www.rcls.info/RT

Message 4 (Twitter*)

Start the #RCLSRoadTrip & unlock the power of your library card! Use your library card from an RCLS member library at any library on the Road Trip! Borrow a book from one library, & return it to another. Enjoy the ride & happy exploring! More info at www.rcls.info/RT

Message 5 (Facebook/Instagram) 

Embark on the #RCLSRoadTrip & unlock the power of your library card! If you have a library card from an RCLS member library, you can use that library card at any library on the Road Trip! Borrow a book from one library, return it to another. More at www.rcls.info/RT #RCLS

Message 6 (Facebook/Instagram/Twitter*) 

Prepare to ignite your curiosity & embark on an adventure! Take the #RCLSRoadTrip! For more details about this exciting journey, stop at www.rcls.info/RT to uncover FAQs, library locations, a list of prizes, & more. Get ready to fuel your curiosity & make memories!

 

*Twitter character limit is 280 for standard subscribers 

Hashtags  

#RCLSRoadTrip  #Summerof47   

Other

Widget templates are available on LibraryAware. Search RCLS Road Trip. You can edit the templates to include books owned by your library. 

Spanish Language Social Media

Mensaje 1 (Facebook/Instagram) 

¿Estás buscando una aventura local con tus hijos este verano? ¡Haz el #RCLSRoadTrip! Comience su viaje con un mapa de las 47 bibliotecas RCLS. ¡Comience en cualquier biblioteca, en cualquier momento, y explorar tantas bibliotecas como sea posible! Recibe una pegatina para tu mapa por cada biblioteca que visites y gana premios gratis. Recuerda descubrir los atractivos y actividades de cada comunidad. El #RCLSRoadTrip se lleva a cabo del 26 de Junio al 8 de Septiembre. Más información aquí www.rcls.info/RT

  

Mensaje 2 (Facebook/Instagram) 

¡Haz el #RCLSRoadTrip este verano! Comience su viaje con un mapa de las 47 bibliotecas RCLS en los condados de Orange, Rockland, Sullivan y Ulster. Comience en cualquier biblioteca, en cualquier momento, y explorar tantas bibliotecas como sea posible para ganar premios gratis. ¡Recuerda descubrir lo que cada comunidad tiene para ofrecer! Participa en el #RCLSRoadTrip del 26 de Junio al 8 de Septiembre. Más info aquí www.rcls.info/RT

  

Mensaje 3 (Twitter) 

Comience el #RCLSRoadTrip recogiendo un mapa de las 47 bibliotecas en los condados de Orange, Rockland, Sullivan y Ulster. Comience en cualquier biblioteca, en cualquier momento, y visite tantas bibliotecas como sea posible del 26 de Junio al 8 de Septiembre. Obtenga una pegatina en tu mapa por cada blblioteca que visites para ganar premios. Más información www.rcls.info/RT

About the Artist

Jillian Landsman is an incoming senior at SUNY New Paltz where she studies Theatre Performance, Astronomy, and Art History. A graduate of the local Storybook Farm Art School, she is proficient in pastels and watercolors. She is currently the scenic designer for Katie Gudzik's touring production of Frog and Toad (TYA). 

Find her on Instagram