RCLS Professional Collection: Marketing

Sustainability Coordinator, Mid-Hudson Library System, author Aldrich delivers an exciting, groundbreaking pitch for sustainable thinking in libraries. The author draws on principles of environmental sustainability (such as green building) not only to make libraries more ecofriendly but also to strengthen and preserve the buildings themselves. Featuring lively prose, splashy concepts, and writing exercises evocative of Seth Godin (Linchpin; All Marketers Are Liars), Aldrich's book is refreshing and required reading for library leaders and advocates.

"But this is how we've always done it " Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone.

Increasingly, libraries are struggling to deal with a growing diversity in the cultural background of their patrons. Problems arising from this cultural diversity afflict all library types--school, public and academic. Library Services for Multicultural Patrons is by and for all libraries that are striving to provide multicultural services to match the growing diversity in the cultural background of patrons. The book is designed to offer helpful tips and practical advice to academic, public, and school librarians who want to better serve the multicultural groups in their communities. The contributors to the book are themselves practicing librarians and they share creative ideas for welcoming multicultural patrons into libraries and strategies for serving them more effectively. Librarians will find in these chapters tried and true tips and techniques for marketing and promotion, improving reference services for speakers of English as a second language, and enhancing programming that they can easily implement in their own libraries and communities.

Branding provides a unique way for your library to distinguish itself--its identity, personality and image. Drawing on five vividly unique case studies from libraries across the country, this book shows you how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and to develop, and implement promotional strategies and tactics consistent with your objectives.

This book describes a groundbreaking concept that enables public libraries-and librarians-to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands.

Administrators, policy makers, legislators, and the public demand concrete, measurable evidence of the need for libraries and their use. The collection and dissemination of data about library service in a straightforward, convincing manner are integral components of library advocacy in the current economic climate. Addressing frontline librarians lobbying for increased programming or staff, as well as adminstrators marshalling statistics to stem the tide of budget cuts and prevent library closure, this vital new book explores the whys and hows of using data to build a better picture of library needs and success.